KIDSELF is a family-owned company that provides products for open-ended and self-directed play. As an early childhood educator who has been researching art education for children's happy lives in South Korea, KIDSELF strives to offer carefully selected products. Among them, the art-play kit is a kit made directly by KIDSELF, providing encouragement for children to complete their own artistic creations through self-directed play.
Purpose
KIDSELF constantly asks the question, "What kind of education should be provided for children to live a happy life?" It was on May 22, 2020, that KIDSELF started creating art-play kits that empower children to take ownership of their creative process. In addition to the kits, KIDSELF opened its website on August 7, 2022, to offer carefully selected play products for children around the world.